Meta Immersive AR Effects
Everyone has a different comfort level with video calls, but breaks or pauses in a conversation over video can sometimes leave people feeling like they have to say something. ..people should be able to hold space together and feel a sense of ease, especially over longer duration calls, much like they would when physically together. Immersive AR effects can transport people into what feels like a shared space on their video calls.
Problem Statement: Help people converge towards a same goal/activity during a conversation - help people feel and do things together when they are apart. Identify innovative experiences for users to connect in real time video calls, define and unlock new technologies, build, inspire and educate creators.
Scope: Partnered with Creative Director and Product Managers to establish goals, collaborate with cross-functional design, creative and engineering teams, built external partnerships with creative studios and built and launched over 50+ immersive Social AR effects.
Results: Had an 80% increase in duration per DAU on Messenger with an average of 30+ minutes of AR usage. Had a 21% year-over-year growth in Instagram AR WAU and 14% YOY increase in engagement.