Messenger AR Partnerships
The Messenger Partnerships program focused on identifying and launching pop-culture events with popular and relevant marquee partnership brands and IPs.
Problem Statement: Provide new opportunities to connect people on video calls providing opportunities to explore familiar brands, stories and characters through Messenger AR effects, 360 backgrounds, chat themes and stickers.
Scope: Directly interfaced with brand owners through concepting, design, development and testing launching experiences tied to film, TV, music, video game, holiday and other special events.
Results: Launched over 50 partnership experiences on tight timelines extending brand awareness to hundreds of millions of users.