Superpowers

I am a product and operational leader and my superpower is helping design and development teams achieve success building and launching immersive experiences.

I do this by thinking about user problems and aligning teams and resources to research, test, build and find solutions to those problems.

Given my deep program and product background, I am able to make meaningful connections and navigate complex challenges and deliver on visionary goals.

What’s unique about me is that I’m able to think strategically at 30k feet but also can dive deep into ground level details.

My approach is starting from a place of asking why, building an understanding, strategizing best methodology and then adapting to change.

CV

A2 Labs LLC

Founder | 2017 - Present

Provide thought leadership consulting and program management across multiple technology, AI, gaming and product industries. Clients have included: Playchemy, Splendr Labs, Coral Insight, Virtual Worlds Museum and FS Studio.

Yuga Labs

Senior Producer | 2022 - 2023

Managed, established and grew technical pipeline and team for turning 2D NFTs into playable 3D avatars. Worked with Technical Directors, Art Directors, Creative Directors and external game developers and art studios to build 3D models of traits used to assemble 10k BAYC and 20k Meebits avatars. Led production of internal and external production teams building the Legends of the Mara web3 game project.

Walt Disney Imagineering

Technical Project Manager | 2018 - 2020

Managed software development of robotic animation software platform and show control automation software used to control audio-animatronic figures and show action equipment being deployed in the Disney Parks on a global scale.

  • Led software technology team of 15 engineers and $13MM budget building and integrating software in Star Wars: Galaxy’s Edge in Disneyland and Disney’s Hollywood Studios.

Meta

AR Producer | 2020 - 2023

Partnered with Product Managers, Designers and Engineering to create and manage lifecycle development of Augmented Reality experiences for Instagram and Messenger.

  • Grew topline AR metrics increasing WAU 2% y/y through launch of 100+ AR experiences and features including 360 backgrounds that reached millions of users accounting for billions of minutes of interactive video calls.

  • Increased Messenger’s and Instagram’s reach by introducing audiences to major partnership experiences with top recording artists, leading entertainment companies, and small independent avante-garde artists.

Unity Technologies

Head of Product Development | 2016 - 2017

Built and managed product team of 6 and established Agile development for designing and building industry-leading educational products targeted to Unity developers.

  • Focused thought leadership around developing standards for enabling creators to foster career growth along various learning paths for digital design, game development, AR/VR development, and other vertical industries.

The Walt Disney Company

Director of Production | Disney Consumer Products | 2014 - 2016

Led and managed team of 30+ creatives and developers in creation of new active play product imitative. Built and brought to market “Playmation Marvel's Avengers” and the “AvengerNet” mobile app (physical play platform connected to digital experience). Led creative team through AR & VR R&D and production of a new Star Wars innovative AR physical play experience – Star Wars: Jedi Challenges. Playmation Marvel’s Avengers ranked Time Magazine’s #4 Top Toy of 2015.

Product Manager/Product Lead | Disney Interactive | 2014 - 2016

Produced, directed, and lead overall product vision, business, and development of Marvel’s mobile game, “Guardians of the Galaxy: The Universal Weapon” across multiple platforms (iOS, Android, Win8), across the globe. Game achieved top 10 rankings.

Senior Producer | Playdom | 2011 - 2013

Developed broad range of games based on Disney franchises for large Facebook social game. Created internal and external production pipeline and content roadmap working with global studios.

Collaborated with teams across TWDC, including Walt Disney Imagineering, Feature Animation, Pixar, Legal, Parks & Resorts, Disney Music Publishing, Disney Character Voices, Corporate Brand & Franchise Management and Synergy.

PlayFirst

Director of Production | Senior Producer | Producer | 2007 - 2011

Ran Online Games studio, including $4M budget.

  • Published top-ranked Casual Titles: Diner Dash 5: Boom!, Dream Chronicles: The Book of Air, Cooking Dash 3: Spills & Thrills

  • Shipped 22 PC/Mac Games within two years; games still generate revenue by leveraging iOS and social gaming platforms.

  • Launched and/or extended hit franchises, including Chocolatier, Dream Chronicles, and Diner Dash.

  • Reduced production costs 15% through global development partnerships and increased profitability via new revenue streams.

  • Hired and mentored staff members who later became senior executives.

LeapFrog

Senior Producer | Producer | 2002 - 2007

Led P&L of software titles and oversaw global localization of interactive DVD and console gaming platforms ($1.2M budget). Managed development of 15 software titles for digital pen platform ($2M development budget).

  • Shipped 13 gaming titles within four years, including such leading titles as Harry Potter, Batman Begins, Schoolhouse Rock, Finding Nemo, and Disney Princesses.

  • Invented Patent Pending Interactive Board Game, nominated for Best Educational Toy, 2004.

  • Drove success of Leapster, earning Most Innovative Toy & Best Educational Toy, 2003.

  • Published Created two patent pending educational gaming products (applicant: LeapFrog, Enterprises, Inc.):

    • Gaming Apparatus Including Platform: United States Application US 20050208458

    • Interactive Foreign Language Teaching Device and Method: European Patent EP1774512