Disney Playmation
Playmation is a groundbreaking system of toys and wearables using IR, RF and haptics technologies to inspire kids use their imaginations in physical play, as they become the hero or heroine of stories from across The Walt Disney Company.
Problem Statement: Need a software, hardware and content product strategy that delivers on the promise of introducing a new style of active play - one that meets tight manufacturing timelines and adheres to defined budget.
Scope: Was brought in as Director of Production to transform R&D team to an agile production team responsible building physical and digit play experiences across Avengers and Star Wars product lines.
Results: Shipped the entire system and the digital web experience and downloadable content packs on time. Was #4 on Time Magazine’s Top Toy of 2015 list. Won National Parenting Product Award.